Segments

The right audience, described in plain language.

Say who you want to reach and Thoughtfuly turns it into conditions. Native segments and CRM-synced segments, live and shared across every channel and journey.

Plain-language segments

Describe the audience. Get the conditions.

Open a segment's chat and describe the group you want, “enterprise contacts who opened an email in the last 30 days and are on the customer marketing list.” Thoughtfuly translates it into the exact conditions that define the segment, and you refine from there.

  • Natural-language to conditions, reviewed by you
  • Combine behavior, contact fields, and CRM data
  • Preview membership before you use it
Native & CRM segments

Your segments, and the ones from your CRM.

Build native segments in Thoughtfuly, and bring your CRM segments across too. Because your contact record is synced two-way, segments stay accurate as contacts change, no stale lists, no export-import churn.

  • Native Thoughtfuly segments and CRM-synced segments together
  • Membership updates live as contacts and marketing lists change
  • One contact record behind every segment
Plain language
Describe itThoughtfuly builds conditions
Native+ CRM segments
Livemembership updates
1 recordbehind every segment
Used everywhere

One audience, every channel and journey.

A segment defined once powers email, SMS, and social sends, entry into journeys, and the audience behind your reporting. Change the definition and everything that uses it stays in step.

  • Target sends and journey entry from the same segment
  • Segments feed Live Insights and campaign reporting
  • Define once, reuse across the platform
Used everywhere
Sendstarget from a segment
Journeysenter from a segment
Insightsreported by segment
Define oncereuse everywhere
FAQ

Questions, answered.

What's the difference between a native segment and a CRM segment?

A native segment is defined in Thoughtfuly from behavior and contact data. A CRM segment comes from your connected CRM. Both live alongside each other and stay current through two-way sync.

Do I need to write query logic?

No. Describe the audience in plain language and Thoughtfuly builds the conditions. You can then fine-tune them directly if you want.

Are segments live?

Yes. Membership updates automatically as contacts, behavior, and marketing lists change, so the audience you send to is always current.

Public Preview

Bring Thoughtfuly
to your team.

We're onboarding B2B marketing teams during Public Preview. Tell us a little about your team and we'll be in touch.

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