Setup notes
AI Visibility works the moment you ask for a check, but two things make a real difference to how useful the results are: how complete your Business DNA is, and whether you have a canonical page about your business for AI engines to point to.
Fill in Business DNA — especially competitors and category
The questions the assistant proposes to check, and the recommendations it generates afterward, are grounded in your Business DNA. Two fields matter more than the rest here:
- Category — the kind of business you are (for example "dental practice" or "B2B SaaS analytics"). This shapes the kinds of questions a real customer in your category would actually ask.
- Competitors — who you're actually up against. Without named competitors, there's nothing to measure share of voice or "contest a topic" recommendations against, so those parts of your report will have much less to say.
The easiest way to fill both in is the "Generate from your website" scan on the Business DNA page — it reads your site and infers your category and likely competitors for you, alongside the rest of your brand profile. See Business DNA for the full walkthrough. As with the rest of Business DNA, a partial profile still works — checks and recommendations just get sharper the more complete it is.
The canonical business profile page
One of the recommendations you'll see if AI engines aren't citing anything you own is to publish a canonical business profile page. In plain terms: AI engines build their answers partly from pages that clearly and formally describe who a business is, what it offers, and who it serves — and they tend to trust pages that carry structured data (a machine-readable summary of those same facts, sometimes called "schema markup") more than plain text alone. Generating this page from your Business DNA and publishing it gives AI engines a single, authoritative source to point to when they answer questions about your business — which is exactly what a low owned-citation share is telling you is missing today.