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Web artifact

A web artifact is a standalone web page — something like a landing page, event page, or web form — that isn't part of your main website. It's built for a specific purpose: sending traffic from an ad or email, collecting sign-ups for an event, or hosting a form that feeds directly into your contacts. Create one whenever you need a page you can link to on its own, without going through your website's usual pages and navigation.

How to create one

Start a session anywhere in the app and describe the page you want. Pulse's "New report" is a good place to start if the page isn't tied to a specific campaign yet. If it is, open that campaign's chat so the assistant has the right context.

Describe the page's purpose (a landing page, a form, or a combination), who it's for, the main thing you want visitors to do, and any fields you need collected if there's a form. You can also point to an existing page elsewhere on the web and ask the assistant to build something similar, re-skinned in your own brand. See Using AI sessions for more tips on writing a good prompt.

Example prompts

Quick

  • "create a web form to capture a prospect's name and email"
  • "create a landing page for registering for a promotional webinar streaming on the 4th of next month"

Fully specified

  • "create a new web form called 'Contact Us' which I'll embed on our website's contact page. It needs to capture email, first name, last name and phone number, and leave a place for notes."
  • "Design a registration landing page for a webinar on no-code data integration. Audience: operations, IT and finance at mid-market companies. Sections: a headline leading with the outcome, a short value paragraph, speaker bios, an agenda, and a short signup form. Primary CTA: register free."

Fields that branch

  • "create a web form that asks for name and email and has a select list to choose a region out of: North, South, Center. If they choose North, ask for their role. If they choose South, ask for their team size. If they choose Center, ask for their industry."

A page plus a gated download, or a copy of an existing page

  • "create a new landing page for sharing a white paper. The white paper is available after the prospect submits their email in an embedded web form inside the landing page. The white paper is called 'The Integration Playbook'."
  • "copy the landing page at [url] into a new landing page about warehouse logistics"

What happens after you ask

If your request leaves something important open — the page's purpose, audience, or main call to action — the assistant will ask before it starts designing. Otherwise, it produces a complete draft page and saves it to your Library.

If the page collects an email address and you have a subscription list set to require double opt-in, you'll also be asked whether the form should offer email sign-up and for which lists. It's never added on its own — plenty of forms collect an email without being a newsletter sign-up. Say yes and each chosen list gets its own unticked checkbox showing that list's description. See Double opt-in for what happens after someone ticks one.

The page is not published or made publicly accessible at this point — it's a draft you can preview, and it stays that way until you publish it yourself from the artifact's preview panel. You can ask the assistant for small text or link swaps, or bigger changes to the layout and copy, as many times as you like before you're ready to publish.

In the preview panel

Open the web artifact to see its preview panel. Close, Publish (or Unpublish once the page is live), and View live are available from any tab.

For most pages, click the pencil icon on the Preview tab to edit the page's content directly in a Visual view — click and change text, images, and links, and your changes save automatically. Editing always updates the draft. If the page is already published, your edits don't appear on the live public page until you publish again — the Publish button switches to "Publish changes" and is highlighted as a reminder that the live version is now behind your draft.

Some pages are built with their own embedded script that renders the page's content — certain interactive forms, for example. Because that script would overwrite any visual edit as soon as the page reloads, those pages don't have a pencil icon at all — there's no direct way to edit their content in the preview panel. Ask the assistant in chat to make the change instead; it edits the page's underlying code directly.

If the page collects form submissions, its Submissions tab lists them, with a Download CSV button to export them.

Two more tabs cover how the page is performing once it's live: Stats for the page's own headline figures, and Analytics for the visit and traffic breakdown described in Web tracking. Both stay empty until the page is published and starts receiving visitors. The Preview tab also has Desktop and Mobile view modes.

Sharing and embedding

Once a page is published, its Share tab gives you everything you need to put it in front of people:

  • Public URL — the page's own web address. Copy it, or use the QR code underneath to open it on a phone.
  • Embed — a snippet to paste into another website, so the page appears inside one of your existing pages.

There are two embed formats, and the Share tab tells you which is which:

  • iframe — a plain snippet that works on practically any website, including page builders that don't allow scripts. It uses a fixed height of 600 pixels, so a longer page scrolls inside the frame.
  • script — a small loader that inserts the page for you and then grows it to fit the full content, with no inner scrollbar. Use this one when your website lets you paste <script> tags and you'd rather the embed size itself.

Pick a format, click Copy snippet, and paste it into your site's HTML.

FAQ

Q: Where do I actually publish the page once I'm happy with it? A: Use the Publish button in the preview panel's toolbar — it's available from any tab, not just through the chat. The assistant builds and revises the page, but you control when it goes live.

Q: I edited a page that's already live — did that change what visitors see? A: Not yet. Edits always update the draft first. If your draft has changes the live page doesn't have, the Publish button switches to "Publish changes" and is highlighted — click it to push those changes live.

Q: Can I get an exact copy of a page I already made? A: Yes. Ask the assistant to clone it. That creates a fresh, unpublished draft with the same content, which you can then edit independently of the original.

Q: Can I change how form fields on the page map to my contact fields? A: That's handled in the page's preview panel under its Mapping tab, rather than through the chat. Open the artifact there to adjust it.